Errol Park is a wonderful, privately owned venue with accommodation on a stunning estate in Perthshire. With an incredible location on the banks of the river Tay, Errol Park provides a perfect location for weddings, family celebrations, photoshoots, filming and product launches. 

I was asked to support Errol Park to provide guidance as they worked to create a digital marketing strategy. Before meeting with the team, I sent them a questionnaire to understand where they were with their marketing. From there, I created a detailed document which presented where the business was sitting within the marketplace in addition to offering tips and guidance on how to progress. We then spent two sessions together, firstly understanding Errol Park’s target markets, creating personas and developing content pillars that would resonate with them. Secondly we worked on content creation and scheduling enabling them to achieve consistency across their channels and widen their reach. 

"Since working with Jenny, we feel more confident with our tone of voice and how we connect with people on social media. Working with her was a dream! Having previously worked together, I knew her skill and empathy were second to none; she is joyful, warm and knowledgeable. We are now successfully growing our digital presence and connecting with more suppliers throughout the industry."