The Brand Family Business
I met with The Brand Family of East Fortune Farm just as they were working on plans to open a farm shop. A whole new brand was required to incorporate this multi-faceted business which already included Caravan sites, award winning livestock and a holiday flat in North Berwick. We started with a workshop session to define markets, aims and objectives.
My role initially was that of Project Manager as I brought in a Graphic Designer to create a new brand for the business which would be rolled out across a new website, social media, signage and advertising.
I have worked with The Brand Family for four years and they have enjoyed great success as their profile has been raised, the quality of their produce recognised and they developed an ability to evolve at every opportunity. The business now has an e-commerce website enabling them to reach a wider market and facilitate online ordering which has been instrumental in their continued success.
The Brand Family were awarded 'Family Business of the Year' for 19-20 by Mid and East Lothian Chamber of Commerce which was a real highlight of our work together. We have enjoyed working in collaboration with the many excellent East Lothian producers and customers including a Michelin star Chef which has also aided both our reach and growth of the business.
“Jenny has taken our business to new levels and helped grow a whole new side of it. Working with Jenny has grown my confidence in our business; she made our dreams into reality and by doing so has created a stronger future for our family".
Before working with Jenny we struggled with so many different areas of the business, we didn’t know how to bring them all together and market them clearly for our different customers.
Our goals were to create an umbrella brand, pulling the different sectors of our businesses together as one, marketing our home reared produce locally and increasing sales. Prior to meeting Jenny, we struggled with finding the right people to help, lack of knowledge to drive social platforms forward and lack of design ability create & develop a brand. Jenny supported us with all of this by using her own skills and experience and bringing in other freelancers as required.
At the beginning of our relationship, we sat down and had several conversations about what we did, how we worked, who did what, what we wanted to reach in 5 years, what challenges we saw ahead and then drew a mind map out – Jenny then dissected into areas to work on.
Working with Jenny is very easy and she quickly became part of our team, fully understanding our business direction. Since working with her our business has developed a new brand, new website, redesigned signage & marketing collateral, we won a Chamber of Commerce award - ‘Family Business of the Year’, moved into e-commerce and importantly, we’ve increased our turnover.
Before working with Jenny, I had one meeting with guys in suits that didn’t know me, didn’t get the business farm environment or the family teamwork and then drowned me in glossy marketing material. I was looking for someone that I’d be really comfortable with and able to share my own thoughts and ideas.
Working with Jenny is exciting and evolves in line with our business needs. Hire her. Your business will not look back and you’ll kick yourself for not working with her sooner!"
Jane Brand - THE Brand Family