Victoria at Secret Garden Events Florist wanted to grow her online presence and generally raise the profile of her successful East Lothian based business.
Firstly, we established a presence for the business on Instagram which Victoria has continued to nurture and grow. Her business benefits from the high quality, professional photography and by liaising with several suppliers and venues, Victoria has created a supportive community and grown her business significantly.
In addition to Instagram and more frequent Facebook activity, Victoria has been involved with some brilliant collaborations, charity events, competitions and providing flowers at a photo shoot for a Wedding Magazine - all of which have been successful in raising her profile and increasing sales.
By keeping tabs on her analytics we quickly discovered what Victoria’s audience wanted to see and ensured we produced more of this as well as continuing to try new things, including video content we produced with Victoria showing how to make seasonal items from wreaths to dining table florals, gradually exposing her business to new markets, further raising her profile.