"helping you to grow your business by understanding and reaching your customers is my favourite thing"

Case Studies

The Secret Garden Event Florist

Project Details

Victoria at Secret Garden Events Florist wanted to grow her online presence and generally raise the profile of her successful East Lothian based business.

Firstly, we established a presence for the business on Instagram which Victoria has continued to nurture and grow. Her business benefits from the high quality, professional photography and by liaising with several suppliers and venues, Victoria has created a supportive community and grown her business significantly.

In addition to Instagram and more frequent Facebook activity, Victoria has been involved with some brilliant collaborations, charity events, competitions and providing flowers at a photo shoot for a Wedding Magazine - all of which have been successful in raising her profile and increasing sales.

By keeping tabs on her analytics we quickly discovered what Victoria’s audience wanted to see and ensured we produced more of this as well as continuing to try new things, including video content we produced with Victoria showing how to make seasonal items from wreaths to dining table florals, gradually exposing her business to new markets, further raising her profile.

“I really can’t recommend Jenny Rutherford highly enough. I was a complete novice at how to promote my wedding flower business on social media and extremely nervous about the prospect!

Being in such a creative industry, I really needed to have a bigger presence online for both existing and prospective clients so they could see regular activity and current work.

Jen totally understood my needs, setting me up on Instagram and helping me find my confidence with it as well as working with me to develop a marketing strategy for my business.

With Jen’s guidance and help, my visibility on social channels increased and both my reach and volume of enquiries for my floral business have definitely grown. Thank you Jenny!"